Whew! This week has been a cyclone! And it’s what, only Wednesday? All good things, my friends, all good things! You know how I said Dollop Frosting would be on store shelves by the week of November 10th? Well… Erin, my favorite Wegmans buyer and greatest cheerleader, has worked her unbelievable magic to get Dollop Frosting into all 85 Wegmans stores next week! (85 stores because in the time it’s taken me to get things going, Wegmans has created and built a whole new gorgeous store in Burlington, Massachusetts! Hello, Massachusetts!) But wait, there’s more! Erin has done something even more magical by booking us at the Penfield Wegmans THIS Saturday from 11am-1pm to do our very first tasting event! Yes yes yes, you know what that means – you can taste and buy Dollop Gourmet Frosting as soon as this Saturday! I like to say that this is the longest yet most sudden product launch I could ever have imagined. I also like to say thank you to all of you for your support, love, and enduring excitement over the weeks, months, and years in making the launch of Dollop Gourmet Frosting possible. Without you, this would not have been possible. Now, let’s show the world how a dollop will do ya! See you Saturday! Until then I’ll leave you with fun photos from production!
Peanut Butter Cookie Dough Frosting mixing!
You want to stick your face in all that Madagascar Vanilla frosting, don't you? (So do I.)
Labels are prepared for application!
Golly, it looks so damn pretty.
How many cases will you take? One? Two? Two hundred?
See you Saturday! (I know I said that already. Just reinforcing it.) ♥ Heather
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Heather Saffer, founder of Dollop Gourmet, was named one of the Top 7 Best pitches on Shark Tank Season 7!